top of page

Trip International

Trip International is a B2B travel product platform; by assimilating a massive selection of travel products through direct sourcing and API integrations, Trip International provides an one stop shop for travel agents to create their own online travel agency. 

Timeline: April - Oct, 2020

Role: UX/UI Designer, PM

Tools: Paper, Pen, Sketch

Team: 1.5 PM, 1 UX/UI,  2 Software Developers

Background

Chinese travel agents, deeply rooted in traditional brick and mortar retail, are competing with technologically advanced and well-sourced competitors such as Ctrip and Fliggy.  

By leveraging the collective bargaining power of small and midsized travel agents, Trip International offers agencies rates that are competitive with multinational online travel agencies. And a solution platform aimed at minimizing IT and development costs for travel agencies by providing integrated marketing and operational tools, similar to Shopify, that could easily scale their business operations.

trip intl.png
Project #1

Project #1: WeChat Mini-Program

Context

The company achieved early product market fit with a prototype before the Covid pandemic struck. In anticipation of the recovery of travel after pandemic fears subside, the company wanted to preemptively improve their customer-app experience. Due to Covid's impact on the travel market, there were no other designers on the team.

Challenge

Redesign the entire hotel and flight booking experience. 

old trip.png

What I Know

Target market: China 

Target user groups: small agencies/independent agents and their respective clients

I focused on evaluating the four main online travel-booking sites (Ctrip, Fliggy, Qunar, and Tuniu) in China, less so on international OTAs. The intention was to improve ease of use and reduce the cost of learning by keeping what worked and iterate on what didn't.

trip hotel.png
trip flights.png
Project 2

Project #2: Travel Supplier Dashboard

Context

Following the customer experience redesign, the company sought to expand its platform offerings and shift its focus on consolidating offline suppliers. As suppliers, without the technical capability to connect to product marketplaces through APIs, rely on a multitude of upload portals to manage their inventory on all of the marketplaces they want to sell on. 

Trip International aims to build a unified upload and inventory management experience for suppliers to manage all of their marketplace presence. 

Challenge

Build a backend dashboard with design goals for ease of use, clear information display, and highly customizable feature sets for different marketplace needs. 

Process

The information architecture below served as a backbone to the majority of our discussions on how we should allocate limited resources to deliver the MVP (minimum viable product). For example: which features take priority? how might we simplify and streamline the process? 

The example wireframes on the right came after we reached a consensus.

Screen Shot 2020-11-12 at 6.45.25 PM.png
Screen Shot 2020-11-12 at 6.49.42 PM.png
Screen Shot 2020-11-12 at 6.49.50 PM.png

Final Design

Below are some screenshots of the product inventory management (hotel) workflow.

trip intl database.png

Next:

bottom of page